The Centre for Trade Excellence (TE) is committed to protecting the confidentiality and security of the personal data we collect during the course of our activities.

This policy explains how we collect, use, store, and protect personal data, and outlines your rights and choices regarding that data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

By signing up for our newsletters, registering for events, or otherwise providing your personal data to us (via our website, email, or in person), you consent to our collection, use, and disclosure of your personal data in accordance with this policy.

You will always have the opportunity to unsubscribe from our communications via the unsubscribe link in newsletters or by contacting us directly.

We may collect the following types of personal data from you:
- First name and last name
- Email address
- Country or territory of residence
- Organization and job title
- Sector or industry affiliation
- Photographs and video footage from events you participate in
- Website usage data (e.g., page views, and clicks)

We use your personal data for the following purposes:
- To deliver news, research updates, and event invitations through our communication platform
- To respond to queries and feedback- To improve our activities and content based on user interaction and preferences
- To analyze website traffic and social media engagement for outreach effectiveness

Your personal data is stored securely within our internal systems or trusted third-party platforms with appropriate data protection safeguards. We implement reasonable administrative and technical measures to prevent unauthorized access, use, disclosure, or modification.

We retain your personal data only as long as necessary for the stated purposes, or as required by applicable laws. When no longer needed, your data will be securely deleted or anonymized. You have the right to review and amend the personal data given to us. Should you require changes to your personal data or the removal of it from our system, please contact us at the below provided contact address. 

You may at any time:
- Request to access or correct your personal data in our possession
- Withdraw your consent to our continued use of your personal data
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To do so, please contact our Data Protection Officer at: contact@tradeexcellence.org 

We will respond to such requests within a reasonable timeframe.

Our website may use cookies to analyze user interaction and improve user experience. You may disable cookies in your browser settings. Our website provide links to third-party websites (such as LinkedIn and X), whose data protection practices we do not control. We recommend reviewing their privacy policies before disclosing any personal data.

This privacy policy may be updated from time to time. You will be notified of significant changes, and the most recent version will always be available on our website. Continued use of our website or services after changes constitutes acceptance of the revised policy.

This privacy policy may be updated from time to time. You will be notified of significant changes, and the most recent version will always be available on our website. Continued use of our website or services after changes constitutes acceptance of the revised policy.